Sunday, July 23, 2017

Insurers are going beyond insurance to build customer loyalty

Insurance companies are going way beyond providing insurance coverage to attract customers and build customer loyalty.

The latest example is that of UK insurance giant Aviva in Asia.

Earlier this month in July 2017, Aviva launched a scholarship programme to further access to British education for outstanding Asian students. 

The programme is of course designed for Aviva customers in Asia and their children "for the duration of all applicable undergraduate and graduate courses".

Other than the scholarship, Aviva will also offer summer internship opportunities to selected scholars, and consider them for Aviva’s Global Graduate Programme

The Aviva Scholarship programme aims to promote British education in Asia, and assist outstanding students in China, Hong Kong, Indonesia, Singapore, Taiwan and Vietnam to further their studies at leading UK universities. This scheme is made possible through the partnership with eleven universities in the UK.

Chris Wei, Executive Chairman of Aviva Asia and Global Chairman of Aviva Digital, commented: “As the UK’s leading insurer, Aviva is proud to have this exclusive opportunity to work with leading UK universities to support students from Asia in their pursuit of knowledge, new skills and new life experiences in our home market."

He added: "As an insurer focused on education and financial planning, Aviva Asia can now provide not just financial advice and solutions to our customers, but go one step further to offer the possibility for their children to become an Aviva scholar and receive the best British education."

Jo Johnson, Minister of State for Universities, Science, Research and Innovation commented: “It is fantastic to see two world leading UK sectors – higher education and insurance – come together to create a dynamic partnership that will offer scholarships to the brightest and best students in Asia to enable them to study in the UK. This innovative, collaborative approach is another great example of my desire to continue to build bridges between the UK and the rest of the world.”

Further details on the scholarship programme, as well as the online application form, can be found on the dedicated website from
18th July onwards.

The eleven universities are
the University of Birmingham
the University of Bristol
City, University of London
the University of Dundee
Durham University
the University of Kent
the University of Leicester
the University of Liverpool
Northumbria University, Newcastle
the University of Stirling
York St John University

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