Opportunities and challenges for the health insurance industry

Commenting on the opportunities and challenges for the health insurance industry in 2018, Jason Sadler, President, Cigna International Markets, says:

The global health market is larger and more complex than ever. We see two macro trends which are impacting the global growth and delivery of health insurance and wellness products – the aging population and rapid developments in digital technology.

Aging Population: 

We see a huge opportunity for health insurers when it comes to older customers.  We’ve been conditioned to believe that economic and societal growth is driven by the aspirations of the young, however, there’s a ‘’silver lining”. 

The global spending power of over 60s is expected to reach $15 trillion globally within two years, representing a powerful wave of opportunity. Aging is one of the key topics in the 2017 Cigna 360o Well-being Survey which revealed that 20-25% want to work and volunteer after official retirement.

Keeping up with Rapid Development in Digital Technology:  


Today’s technology makes it possible for consumers to contact their healthcare providers via multiple channels, and expectations for quick and personalized responses are soaring. 

Our 2017 Cigna 360o Well-being Survey, which tracks the health and well-being of individuals around the world, tells us that people are relying more on digital technology for their healthcare needs. 

• 78% of people surveyed believe digital technology can bring good health to more people. 
• 59% of respondents either use a health app or plan to use one in the next 12 months.
• 67% said they would be happy to use a ‘robotic doctor’ if the cost is lower than a human doctor. 

It’s clear that our customers are embracing technology, which is why we are investing heavily in digital technology to deliver tailored solutions that enhance customers’ health and well-being, and allow us to serve them even better.

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